Trusted by dozens of leaders. Empowering hundreds of teammates.
Build critical skills
Unlock your insight
Make tangible solutions
A $150B market was waiting—but no one had built the right offering. Over two years, I led the client research, experience design, naming, and positioning of Generations™, working with a cross-functional team to unlock a multi-billion-dollar opportunity and transform wealth transfer for America’s middle-class millionaires.
A $150 Billion Market, Unlocked by serving a deep human need.
First new offering in 102 years
Scaled from zero to 120+ HNW clients
$850M secured through early-stage prototype
$1.1B projected anual revenue
COACHING
Strategy that helps leaders win
again and again
Every strategy is a wager on people in a culture. But you need more than a good strategy, you need to make it a real. With 20 years of experience across CPG, finance, fitness, fashion, healthcare, technology, and the nonprofit space, I help leaders do exactly that.
What you get:
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A clear way to frame complex challenges
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Actionable insight grounded in human science–based research
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Testable solutions that de-risk strategy and drive growth
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Tangible outcomes shaped by 20+ years designing products, services, brands, and more
Outcome:
A winning strategy leaders can validate, scale, and stand behind.
TEAM DEVELOPMENT
A team that knows how to win
again and again
Great teams and excellent outcomes don't have to be luck. You can build teams that know how to ask better questions and turn insight into action, time and time again. With 20+ years working on and with teams, I help you and your teams develop the skills to do just that.
What you get:
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A shared way to deeply understand problems
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Tried and tested ways to hone actionable insights
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Practical skills to build testable solutions
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Stronger collaboration and decision-making
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Confident teams with capabilities that stay long after I’m gone
Outcome:
A team that doesn’t wait for answers—they know how to find them.
FRACTIONAL
Senior Leadership—
when you need it
You don’t need another report. You don't want yet another strategy sitting on a shelf. You need experienced leadership to help uncover new market potential and build solutions that work. I step in to align multi-disciplinary teams on the work that matters most.
What you get:
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20+ years of hands-on strategy and design leadership
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Clear direction across strategy, brand, product, and services
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A partner who builds with your team, not around them
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Expertise across strategy, research, and design
Outcome:
Real progress toward growth—with experienced leadership at the table.
Hi, I'm Marc Allyn founder of
Seer Maker.
MARC ALLYN
Hi, I'm Marc Allyn
Creator of Seer Maker:
My dream is simple: help you reclaim your role in a culture that forces the artificial and distracts us from making work that matters.
For twenty years I’ve honed this rhythm of Seer, Maker. My training is in design, cultural studies, architecture, and resilience science. But the real learning has been in practice.
I’ve worked this way in fashion houses, food companies, big finance firms, and local non-profits. Some of the work has grown into billion-dollar offerings. Some work has brought a little more wholeness into a community. Both matter. If you have a question that matters, my door is open.